Hear me out…Īs visually appealing as a planned Instagram grid may be, it falls into the same category as vanity metrics.

Brands have seen how manicured grids have brought influencers millions of followers and thousands of Likes-and now brands want a taste of the same success. Every image Aldi UK shares, for example, is edited to look like each picture was taken on the same, neverending table. There’s more intention behind which pictures to share and how photos are edited, with special attention paid to the colors and themes used. It’s also why some brands are eager to curate and plan their own grids. Anyone can add a domestic cozy or millennial pink filter to all their photos, ensuring no picture looks out of place. Influencers have even found a way to package and sell their preset filters so others can easily create their own aesthetically pleasing Instagram grids. It’s why people like you and I think twice before posting something to our feed, just in case it deviates from everything else on our grids (and yes, people will notice).

It’s why influencers spend so much time curating their grids and ensuring every post looks like it belongs to one cohesive, thematic collection. On Instagram, first impressions are everything.

Instagram feed grid